A creative connection for crafters from The Taunton Press

CraftStylish inspires crafters and it’s the creative spark that gets them adding your products to their shopping lists!

the brand CraftStylish provides comprehensive online and print resources for crafters of differing skill levels and varying interests. We connect crafters with information, with each other, and with the resources they need to express their personal style and creativity.

products CraftStylish products include:

• A dynamic Web site
• A series of special issue magazines
• A collection of instructional DVDs

Our multi-channel products will cover information on the following craft categories:

• Crochet
• Paper Crafts
• Embroidery
• Quilting
• Jewelry Making
• Sewing
• Knitting

target audience 7.4 million craft enthusiasts engaged in multiple crafts and spending considerable time and money on their projects.

Profile of a craft enthusiast:

• participates in 9 craft activities on average
• spends 9+ hours per week on crafts
• completes 37 projects per year
• likes to learn new crafts

Source: Craft and Hobby Association Attitude and Usage Study, 2005

We connect you with our crafting community 24/7.

craftstylish.com connects crafters with information, with each other, and with the resources they need. Our Web site complements our print issues, reaching a broad audience of crafters seeking information on current trends, project ideas, materials, and expert advice. CraftStylish.com features the latest and greatest information in the following craft categories:

• Crochet
• Paper Crafts
• Embroidery
• Quilting
• Jewelry Making
• Sewing
• Knitting
• And More!

And because we know that our community of crafters is engaged in multiple crafts, we offer them the opportunity to browse topics such as: fashion and accessories, home decorating, memory making, gifts and holiday crafting.

content on the site will include:

• News, Noteworthy Topics, Events, Gossip from Craft Experts
• Techniques and How-To information
• Instructional Videos from Experts
• A Community Networking Portal

Online sponsorship opportunities

Web site If your goal is generating new leads, branding, creating product awareness, or increasing sales, CraftStylish.com will extend your ad campaign beyond the printed pages, connecting you with crafters 24/7. CraftStylish.com supports a full line of rich media including: video and flash animation ads.

e-Newsletter We offer all of our crafters the opportunity to sign up for our information-packed free e-newsletter. Sponsoring our e-newsletter is a powerful way to keep in touch, deliver the latest news, offer special promotions, and drive traffic to your Web site.

Digital Project Plans To maintain a steady level of interest, we will offer new project plans monthly in each craft category. The projects will be based on the latest trends and will include step-by-step instructions (with photos), design ideas and variations, and shopping lists. Projects will be sold online for between $5.00-$10.00. These projects will quickly become favorites that are used and shared time and again by crafters.

Let us tailor an integrated ad program that delivers results.

Our print and online products attract crafters of all ages and skill levels to provide you with top-tier demographics and the most highly-engaged crafting audience anywhere. Here’s what we offer:

multi-media targeted packages CraftStylish offers a selection of multi-channel ad packages across media: magazines, special issues, Web site – both run-of-site and topic-specific ad placement – as well as sponsorships of project plans, and an email newsletter. Packages available include:

• Home Decorating
• Holiday Crafting
• Fashion
• Coming Soon – Paper Crafts, Knitting, Quilting, Crochet, Embroidery

print opportunities As a niche publisher we can create one-of-a-kind programs and partnerships tailored to the individual needs of your company. Just some of what we offer:

• Inserts/Outserts
• Polybags
• Gatefolds
• Multi-Media Product Introduction Campaigns
• Issue Sponsorships
• Section Sponsorships

Let us design a package for you, contact us today!