Online Ad Specifications

Contact your advertising sales associate:

800-309-0383

or email: Tracey Lenahan

	Leader Board Dimension: 728 x 90 pixels File size: 25k max Format: .jpg, .gif, .swf
	Rectangle Ad Lg. Dimension: 336 x 280 pixels Med. Dimension: 300 x 250 pixels File size: 25k max Format: .jpg, .gif, .swf

Animation ad unit Specifications:
15 second max per loop, 3 loops max.

Expansion Ad Unit Specifications:
Rectangle — 336x280 - Maximum Dimensions 504x280 Expands left
Leader Board — 728x90 - Maximum Dimensions 728x225 Expands up

• File size and animation requirements are same as standard ads.
• Must be user-initiated for expansion either through rollover and or click
• Method of expansion and retraction must be the same. (i.e., rollover or  click)
• Base ad unit as above 25k – initial expanded panel 30k
• If roll-over initiated, there must be a 1-second delay on expansion to avoid accidental expansion, must automatically close when rolled off.
• If click-initiated, must have a mandatory "close" button in top right corner.

Frame Rate
Maximum 25 frames per second, 18 frames per second is preferred

Audio Video Specifications:
Audio — User Initiated by click, may not loop, may not exceed 30 seconds. Must have mute control.
Video — User Initiated by click, length 15 seconds and must have standard controls (i.e. Play/Pause, Audio, Stop). Looping/re-plays must be user-initiated

For flash files please include the following click-tracking code to the object in the Actions text area:

			on (release) {getURL(clickTag, "_blank");}