Bead Bloggers

Susan Beal, contributor

Jennifer Perkin's new curvature collection

Photo: Susan Beal

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My friend Jennifer Perkins, of Naughty Secretary Club, is part of a new circle of jewelry designers who cross-promote their Web sites via a weekly round-up of fun posts, links and pictures—the Bead Bloggers. I’ve always loved Jennifer’s work, and now she’s pointed me to a whole new list of designers to follow! I asked her about the group and for her tips on how to start your own crafty cross-promotional circle, too. Thanks, Jen!

Jennifer says, “Bead Bloggers was started by Tammy Powley of About.com’s Jewelry Making and Jewelry and Beading. She rounded the group of us up asking if we would all like to swap beading-related links weekly to help promote our own blogs and businesses. As you know, I am a marketing nut, so of course I jumped at the chance.

“We have a Yahoo group where we chat and interact, and we each post a weekly batch of links to a specific post on our blog related to jewelry. For instance, this week I posted my Naughty Secretary Club newsletter to my blog and then posted the link along with a short one-sentence blurb in the bead bloggers Yahoo group files. On Saturdays we all post each other’s links and blurbs to our own blogs. It works as a great cross-promotion tool to get traffic to all of our other sites. And we have a really great group of ladies who I’ve enjoyed getting to know!”

Besides Jennifer, the Bead Bloggers are:

Tammy Powley, author of Making Designer Mixed-Media and Memory Jewelry: Fun and Experimental Techniques and Materials for the Home Studio.

Margot Potter, who’s best known for her Impatient Beader series through North Light Books, as well as hosting shows on QVC.

Author and designer Jean Yates, whose blog is called Snap Out of It Jean, There is Beading to be Done!

Robin Beam, who works for Ranger and makes stamping-inspired jewelry.

Art Bead Scene

Katie Hacker of Beads, Baubles & Jewels is the author of more than a dozen books about beading.

Candie Cooper, a jewelry designer in China.

Interested in starting your own cross-promotional circle? Jennifer says, “A blog link swap is a really easy and, more importantly, free way to promote. People could start one for jewelry or for purses, plushies or pillows -- you name it. It’s as easy as finding some like-minded bloggers who are willing to play along.”

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Comments (5)

Naughty_Secretary writes: Susan you are so sweet to post about our Bead Bloggers group! Thanks tons for including some Naughty Secretary Club bling as the picture. Posted: 4:45 pm on May 20th

WireBliss writes: Great source of Bead bloggers here. Will check them out. Posted: 7:41 pm on April 18th

craftyprincess writes: Thanks for posting about us. I hope other crafters try this out too. It has worked really well for us, both for blogging purposes and also networking. Posted: 7:06 pm on April 11th

Cindy_Gimbrone writes: Thanks for the mention from Art Bead Scene. Posted: 3:15 pm on April 10th

Candie_Cooper writes: Thanks for the shout out, Susan. Off to poke around the CraftStylish site some more...it looks really good! Posted: 12:08 pm on April 10th

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