Etsy Selling: How to Raise Your Profile Profitablycomments (12) May 7th, 2008
If you sell your jewelry (or you're thinking about it), set up a shop at Etsy.com. The format is easy to use, and it exposes you to a massive, worldwise audience. It's a low-key, accessible, and affordable way to get your work in front of thousands of potential customers. The site is amazingly popular, though, and with nearly 400,000 listings at any given time—and one of the largest categories is jewelry—it's important to know how to get the spotlight your shop.
Etsyite, Vanessa Bertozzi, offers some very handy advice for newbies who want to get noticed:
- Take good photographs. Shoot in natural light (flash is BAD), and get a variety of angles.
- Choose your shop name wisely. If you're already a member of Etsy as a buyer under Pookums445, you may want to register another account for your BusyBeader business.
- Don't list all your items on the same day. If you spread out the dates on which you post your new items, your shop will appear more often in the chronologically ordered search results, and you'll have a better chance of that lucky shopper browsing you!
- Take part in Virtual Labs. Virtual Labs offer a number of live Webcam critiques of shops. Sellers can volunteer to have their shops critiqued by the Etsy Labs. Usually, between 65 to 100 people show up in the Virtual Labs to sit in and learn from the seller in the "hot seat."
According to Etsy staffer Danielle Maveal, cohesiveness and grouping similar items will also work to your benefit. Grouping items will help you become recognizable. She offers this advice:
- Use similar photo backgrounds. Photograph your pieces on the same photo backgrounds to give items in your shop cohesiveness, such as Stamp's Shop and Replica's Shop have done.
- Group similar items. Consider having a shop of that features the same kinds of products, as Bird vs.Bird's Shop and Maizie Jane's Shop have done here.
- Note which pieces get the most attention. Take the item in your shop that gets the most "hearts" or "views," and run with it. Make it in a dozen different color combinations!"!"
For more advice, Etsy's online magazine, The Storque, offers some great tutorials such as The Art of Pricing and their Shop Makeover Series. You can also search for everything written about jewelry on the Storque for inspiration, including hot trends and Etsy Finds articles.