Janome Hearts ThreadBanger
May 20th, 2008 in sewingThis just in: sewing manufacturer Janome has paired off with ThreadBanger, the online network for people who create their own fashion.
Japanese company Janome will host sponsored segments during ThreadHeads, the network's weekly show about fashion, style and re-fashioning what you have to make it hipper, cuter and more, well, you.
"This is great for ThreadBanger since, with Janome on board, it will
inspire even more fans, designers and sewists, experienced and new
alike, to try the projects they create on the unique ThreadHeads
program." said Herb Scannell, CEO of Next New Networks, which owns ThreadBanger.
By hanging out with ThreadBanger, Janome plans to become more well-known among fashion Do-It-Yourselfists, and it's a good partnership for fans of the edgy online network since Janome makes easy-to-use machines that are great for beginning seamsters as well as more advanced sewers.
Jiro Hagiwara, president and CEO of Janome America, says, "By working with ThreadBanger we not only are inspiring people to create new looks through re-fashioning, but by encouraging the re-use ofmaterials we are helping people be eco-conscious."
Look for Janome machines and sponsored segments on upcoming ThreadBanger programming.











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