Wall to Wall Papercomments (20) February 2nd, 2009
If you're looking to make trouble, I suggest putting five crafters in a room and asking them to design something. This is what The Taunton Press (owners of CraftStylish.com) did in mid-December. They invited Kayte Terry, Victoria North, Deana Tierney, Michaela Murphy, and myself to meet at their offices in Connecticut to discuss the upcoming Craft & Hobby Association (CHA) trade show, scheduled for January 24–28 in Anaheim, CA.
The powers that be, as represented by Publisher Beth Agren, tasked us to come up with a design for the CraftStylish.com booth. Specifically they wanted something that would be interesting, have impact, and convey—at a glance—the essence of our site. As anyone who has experience with trade shows knows, they can be extremely expensive ventures what with the cost of renting the booth, the cost of renting items and amenities to go in the booth (such as chairs, tables, a wide-screen television, and—especially important for us—Internet access), and the cost of travel and hotel accommodations for representatives staffing the booth. Aftering tallying up all of these "hard" costs, Beth informed us that we had very limited resources left for "decor." But, knowing full well the sort of people she was dealing with, she asked us to "be creative" and see what we could come up with.
The ideas came fast and furiously: Let's design a party, complete with paper cake, handmade party favors, and a giant invitation to celebrate our one-year anniversary of the site; let's design an exhibit space and display the work of members who have undertaken projects from the site; let's purchase 3,000 Japanese paper fans imprinted with the slogan, "I'm a fan of CraftStylish.com." Admittedly, some ideas were better than others but, one-by-one, we dismissed each of them because either the cost was too high or the logistical demands too great for the time we had available to us.
Then, almost offhandedly, it was mentioned that the theme of the trade show was, "It's Easy Being Green." Eureka! Being green is something we know a little about at CraftStylish.com. Michaela suggested that instead of featuring crafts IN our booth, perhaps we could craft the booth ITSELF. Then Deana, the editor of the CraftStylish magazine, suggested we try incorporating the magazine itself into the design. Within minutes all five of us were folding magazines into curious shapes and brainstorming how we might attach them to a wall (How much do 350 magazines weigh? Can we hot-glue them in place? What color should the wall itself be?).
After you make this project, show off your work to other members!
Post your project in the gallery
Reporting from CHA
January 25-28, 2009
This week we are reporting from the Craft & Hobby Association Winter Convention and Trade Show in Anaheim, CA.