A Computer Company Focusing on Craftscomments (1) June 28th, 2008
Usually I would talk about the fantastic crafts and people found by searching Etsy, but big corporations can still sometimes surprise us with unique crafts in the strangest of places. It is no surprise that Hallmark builds their business with paper. Greeting cards, gift bags and wrapping paper are just a few of the ways Hallmark has tried to make its mark. Occasionally, we may use Hallmark products as inspiration for our own work. The fun of crafting is in taking inspiration from something we see and making it our own. Here are a couple of interesting discoveries, which might bring some inspiration to the paper crafters out there.
Crafts are not usually the first thing many people will think of when Symantec/Norton is mentioned. The company that is best known for their computer virus protection is not usually the inspiration for anything artistic. Currently, on Norton's website you can download plans to create a paper robot. The project helps explain bots, which could infect your computer without protection. Spam and identity theft are just two of the bots you can learn about it in the tutorial.
Also, The Automata/Automation Blog reports that Hallmark has created a new line of greeting cards, which use crank motion to animate their cards. I thought this was an interesting idea that could be modified for many different projects. By rotating the small crank, the card animates and in some cases plays music.
Hopefully other companies will follow in Norton's footsteps and also view crafting and creativity as valuable tools in communicating with their customers.