How to Make a Product Catalog to Promote your Productscomments (0) November 23rd, 2009
You have great products, fabulous ideas - why not show them off! Here's a novel idea of a product catalog that has been used to promote the Fall / Winter 2009 jewelry collection at Glitzer.
A catalog is used to provide a good snapshot of the range of products you offer. Especially with jewelry, you may not be wearing or carrying all your pieces around, or your friends and family may be helping you to promote your brand. With a lipstick size catalog, easy to carry around and the ideal size for customers to pair it against their ears for earrings, and neck for necklace, for an indicative view of how the products will look on them.
- Around 4 to 5 key products will be adequate. The objective is to show your design direction for the season or product range and scope.
- Remember to have a cover page. It is a catalog, like a book, it will need a cover.
- Include contact details as you want people to contact you for your products.
- Possible use of a few clear, simple, buzzwords to promote your products.
- Brand, brand and brand - don't forget to include your branding wherever necessary and align your product catalog to suit your brand with colors and fonts.
- Product prices, I consider a sensitive topic, there is no right and wrong of whether you should include it or not. I do not include prices on the catalog as it gives room for negotiations and the focus of the catalog is really on the products and the design. We would like to keep some things to ourselves at times and not reveal too much! Most often, the prices are already on your website or your price quotations.
- Stack your product catalog in a chosen sequence
- Hole punch the stack
- Add a metal eyelet to the stack and bind them with the puncher. Instead of using metal eyelets other alternatives include binding the catalog with ribbons, strings, beads, metal chains etc.
- I find the Crop-A-Dile the best hole punch to work with - a great hole puncher and eyelet binder all in one.