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Best ways of Selling Handmade Jewelry Unique Bracelets Earrings

comments (0) September 9th, 2010

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handmadejewelry, member

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There are so many ways to sell your unique jewelry pieces other than on the Internet. Craft shows and art and craft fairs could be one of the ways to sell. Doing craft shows had been a great learning experience for us to know what retail jewelry customers are looking for. So craft shows are the first step to start marketing your jewelry and gifts. You could consider this as learning experience before the Internet marketing of your handmade earrings and unique bracelets. Jumping to online marketing at the beginning is not a very good idea as you will need more experience as to what your customers are looking for and what your niche is in the handmade jewelry market.

After you know exactly which way you are going in designing, the technique that you could use and making in a feasible way you can even produce it fast enough to wholesale unique jewelry. This will give you more time to focus on your handmade jewelry to come up with many designs and techniques. But you will end up working more to make more as the demand from retail gift shops, gift stores, trading posts. Especially the gift stores that focus on more unique handcrafted jewelry and handmade gifts could be the best way to market your jewelry and gifts. Some of the customers sell through their catalogue mail order business as well as retailing at their craft stores.

Here are some tips to increase your handmade jewelry sales at craft shows. With over 25 years of experience selling handcrafted jewelry at craft fairs there are many important marketing techniques that many people overlook. The set up of your booth should be welcoming and open. Many exhibitors make the mistake of putting a table at the front of their booth. Try setting up tables in a u-shape so that people can come into your booth. Booth space is small so you must use every inch wisely.

Group your items so people looking for certain designs will easily find the matching handmade bracelets and handcrafted necklaces for the handmade earrings they have chosen. Make sure to have a mirror close at hand. Ladies love to hold up the handmade earrings close to their ears to see how they will look when worn.

Along the same lines, wear your own handmade jewelry. People love to see how the handmade earrings and handmade bracelets look like on. Many times sales are made of the same items you are wearing at the craft show. Lighting is very important. Craft shows are known for poor lighting so you must use extra lights to make sure your booth stands out from the crowd. Well placed lighting can make an incredible difference in your sales. Always welcome people into your booth, being friendly and sincere will increase your sales. People come to craft shows to meet the artist so each handmade jewelry piece has special meaning when they have talked to the artist.

If there is a break in the traffic, have some work ready. Nothing attracts people to your booth then seeing you making the handcrafted jewelry right there. Carry a box with some tools, supplies as well as handmade earrings and handmade bracelets pieces. People who stop to watch will soon become customers.

This tip goes without saying but it is included only to be complete. Do not ever read a book or newspaper at a craft show. There is nothing worse or will make a customer run away faster than reading a book. Every little thing counts when displaying handmade jewelry at craft shows. Have your sales been less than you hoped? Try a few of these tips and see the dramatic effects small details can have on handcrafted jewelry sales.